Hair by Allison Kam
Creating a modern, minimalist website for a stylish hair specialist.
OVERVIEW
Services
UX/UI Design, Creating a brand aesthetic including logo, Wordpress Build
The Problem
Allison offers in-home haircuts, and bridal hairstyling for an elite client base. She has been featured in Vogue, and travelled all around the world creating timeless looks for her clients. She needed a more professional web presence to complement her instagram following.
Results
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A mobile-first website, with a modern and minimalist look
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Simple navigation, based on user’s needs
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8 new leads and 351 unique users in the first 24 hours after launch
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A contact form that helps streamline her booking process
PROCESS
DESIGN: Chic, minimalist, and mobile-first
I collaborated closely with Allison to develop a visual aesthetic that truly reflected her unique style. From a user experience perspective, I initially considered adding more content to the homepage to enhance engagement. However, Allison was drawn to the minimalist approach, which beautifully allowed photography of her work to take center stage and speak for itself.
I used a mobile-first approach, thinking that her large Instagram following would likely be the biggest source of traffic, initially. That decision paid off—analytics confirmed that 88% of her visitors accessed the site on mobile, validating the strategy and ensuring a smooth, user-friendly experience for her audience.
IMMEDIATE IMPACT: 8 qualified leads in the first 24 hours
Because of Allison’s personalized scheduling process, a standard booking widget wasn't a good fit. Instead, I implemented a custom lead form tailored to her unique business—allowing visitors to share relevant details based on the services they were interested in.
The results were immediate: within the first 24 hours, the site attracted 351 unique visitors and converted 8 of them into leads. For a small, service-based business like Allison’s, that kind of response is a significant boost—and a strong sign of long-term growth potential.