Paul Barber Foundation
In addition to my lifelong enthusiasm for design, I am also very passionate about philanthropy. The Paul Barber Foundation is a charitable foundation that I run with my brother. It is named after our late father who spent his life giving back to others.
Services
Logo Design, Branding, UX/UI Design, Website Build (Webflow)
The Problem
The foundation came together pretty quickly, before everything was fully figured out. That meant building a brand that could work right away, but wouldn’t feel limiting as the foundation evolved.
We also needed a website to match that approach, initially being an informational site, but evolving to have a two-phase application system within the website.
Results
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A logo that can stand alone as an icon, but also works well as a complete word mark
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A friendly and inviting colour palette that is accessible for web
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A website that has evolved with our needs, to eventually include an application submission process
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Custom icons to match the look and feel of the brand and website
PROCESS
BRANDING: Clean, modern, and flexible
I kept the identity clean and minimal so it could grow with the foundation as its direction and programs became clearer.
My own personal requirements included:
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AA accessibility
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A logo that can stand alone as an icon, but also works well as a complete word mark
ICONS: Adding depth to the brand
As I built out the website, I continued to develop the visual identity with icons.