Vector Retail
App
Adding features and refreshing the UI of an existing app. Vector is an app for retailers that empowers in-store employees by helping them visualizes sales data, and motivate their performance.
Services
App design, Website design, UX Strategy, Illustrations, Animations
The Problem
In response to customer feedback, Vector wanted to build out a more robust inventory section, and streamline existing areas. In addition, the UI was due for a refresh.
This project included app design and the corresponding promotional website, which includes several animations.
Results
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Updated navigation to accommodate new sections
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Added flows for new areas, and more streamlined flows for existing sections
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A cleaner updated UI
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A new promotional website, highlighting the app's core features
ENHANCEMENT: Adding new user flows
The client had requested some more complex user flows to help their team manage inventory. I created a new section for the app, which allowed teams to scan items, find and add inventory, and transfer to other stores.
CHALLENGE: Designing for data
The Vector app is designed to visualize complex sales data for sales teams, empowering them to make data-driven decisions.
When designing for variable data, the challenge was to account for every potential scenario and its various combinations. This required a comprehensive approach to ensure the design was flexible, dynamic, and scalable enough to seamlessly accommodate all possible use cases